What If I Don't Like My Website Design: A Guide to Handling Design Concerns
Mon 22 Jan 2024
Occasionally, you may find yourself looking at a design that doesn't quite resonate with your vision and that is completely valid. "What if I don't like my website design?" is a question we've encountered. Sometimes this question isn’t considered until it is too late. Creating the perfect website for your business can sometimes be a journey with its twists and turns. As web designers it is our primary objective to present high quality effective deliverables but they also need to aesthetically appeal to you, the client. This blog post is dedicated to guiding you through what to look out for to avoid this in the first place, what to do if you find yourself in this situation and how to work collaboratively towards a solution that leaves you satisfied and proud of your digital presence.
Step 1: Identify What You Don't Like
The first step in addressing any design dissatisfaction is to pinpoint exactly what aspects of the design aren't meeting your expectations. Start by stepping back and viewing your website as a whole. Does it align with your brand identity? Consider the overall aesthetic. Is it the colour scheme? Do the colours evoke the right mood and brand message? Could it be the typography? Is the typography easy to read and appropriate for your brand? Do the images and graphics used resonate with your target audience? Are they cohesive and appealing? Pay attention to how you react emotionally; often, your initial reaction can be a powerful indicator of what’s working and what isn’t. Also, consider the user experience. Navigate through the site as if you were a customer. Is the navigation intuitive? Is the content engaging and easy to find? Are there any elements that are particularly distracting or confusing? By analysing these aspects methodically, you can more precisely identify what aspects of the design are misaligned with your expectations or objectives. Consider what elements of current websites or inspirational material appeals to you. Remember, successful web design is a blend of visual appeal, brand storytelling, and user-friendly functionality.
Step 2: Communicate Clearly with Your Designer
Open and honest communication with your design team is crucial. Share your concerns in a clear and constructive manner. Remember, design is a collaborative and iterative process. Most designers, including us at Studio Nowinter are more than willing to make adjustments to ensure the final product aligns with your vision. The absolute crucial point is to not let it go until it is too late. If there are concerns they need to be addressed as soon as possible because making iterations further down the road will be costly and often not included in the quotation.
Step 3: Understand the Design Process
Understanding that the design process is key. You’re web designer should give you a timeline or steps that you can follow as the project moves along. This way you know when there are the opportunities for tweaks and revisions. These are a normal part of the process. Be open to a dialogue via video call, phone or email where both you and the designer can exchange ideas and find a middle ground.
Step 4: Be Open to Professional Advice
While your preferences are paramount, be open to hearing professional advice. Sometimes, what a client may envision might not be the best in terms of functionality or user experience. A good design team will always explain their design choices and how they align with best practices and your business goals. For us we always aim to balance these elements, to have a fantastic looking website, that loads quickly, that search engines like and that is user journey focussed.
Step 5: Request Revisions
Once you've communicated your concerns, the next step is the revision process. This is where your feedback is discussed and then incorporated into the design. Don't hesitate to ask us or your designer for revisions - it’s an integral part of achieving the perfect website design.
Step 6: Focus on Your Target Audience
Sometimes, personal preferences might need to be weighed against the preferences and behaviours of your target audience. We have come across this for our clients and even for our own designs. A design that effectively appeals to your audience can sometimes mean compromising on personal tastes. Always think back to the original purpose of the site. Consider your audience at every milestone.
Step 7: Consider a Phased Approach
If you’re unsure about a complete overhaul, consider a phased approach. Start with implementing changes to the most critical aspects and then gradually work on other elements. This can be less overwhelming and allows you to adjust gradually to the new design. Important to note that with a website redesign it may be more costly to change small elements piece by piece. It also may add to the page load time but this can be discussed.
Step 8: Set Clear Milestones for Revisions
Establish clear milestones and deadlines for the revision process. We have these factored in to our process, just ask your designer about them if they aren’t brought to your attention in the proposal. This helps in keeping the project on track and ensures that the redesign doesn’t lead to significant delays in your website launch. A design revision could add an extra week or two to the project.
Step 9: Final Approval and Launch
Once the revisions are made, take the time to review the design thoroughly. If it aligns with your vision and meets your business needs, it’s time to give the final approval and prepare for launch.
We believe in crafting website designs that our clients love and feel proud to showcase. If you ever find yourself not fully satisfied with your website design, remember that it's a process and there's always room for improvement and adjustments. Through clear communication, collaboration, and a shared goal of achieving the best possible online presence for your business, your website can become a true reflection of your brand and vision.
Your website is a significant investment and a pivotal aspect of your brand’s digital identity. It's essential that you feel confident and happy with the final product. Flexibility, open communication, and a commitment to excellence are key to turning any concern into a success story.